Biotin Purple Toning Shampoo Bar

The world's first solid purple shampoo bar with Biotin! For all blondes: color-treated, highlighted, & natural. Neutralizes unwanted brassiness and yellow undertones. Enriched with Biotin to boost shine, reduce dullness & strengthen your hair Enjoy smoother, stronger & more vibrant blonde hair after just one use! Free of parabens, phthalates, silicones, sulfates, & artificial fragrance Reduces single-use plastic: saves two bottles of liquid shampoo or conditioner. Made in the USA How to neutralize unwanted brassiness: Wet hair & bar, then "paint" on from lengths to ends for even toning. Massage into a lather; let sit for 1-3 minutes for desired toning intensity. Rinse & repeat as needed. Pro tip: Pair with our Beauty Bar Bag. Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Vegetable Glycerin, Hydrogenated Castor Oil, Guar Hydroxypropyltrimonium Chloride, Natural Fragrance*, Biotin (Vitamin B7), Violet No. 2 (CI 60730). *Natural fragrance derived from plants. Free of parabens, phthalates, silicones, sulfates, & artificial fragrance Fragrance: Orange Blossom & Jasmine